Elton Rhee

The Stash

Give it Time

The Stash

In the summer of 2019, I had the opportunity to pull together a team of creative interns with a variety of skillsets and craft. Briefing the team to go beyond the day-to-day responsibilities to come up with something that we as a team can create and market from the beginning to end.

The team's response was to launch a single for the Stash, a local band in New York in a new and unique way. The team built a mobile experience that brings their music video for their single, "Give it Time" into your world using AR. This new app gave users full creative control, allowing them to customize their own viewing experience and interact with the music video in their own way. On the back of the digital experience, we created posters and IG stories to help the band reach even bigger heights.