Elton Rhee


Nike Plus


In partnership with the Nike Brand Design team, we reimagined how the app’s content can inspire hundreds of thousands of Nike athletes. Rooted in contextualization, every product and brand story was designed to provide a new and unique way for Nike to engage with their consumers. From product debuts to instructional videos from the pros to recalling significant Nike moments in the context of the larger sports history, the Nike+ feed became the athletes’ daily go-to for sport, lifestyle, and culture.

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