Elton Rhee




13 years after acquiring Converse, Nike signaled the next step for the brand by integrating it within the greater Nike digital ecosystem. Leveraging AKQA’s expertise in the Nike.com platform, the Converse brand was re-imagined within the dot com environment. Every aspect of the Converse brand was brought to life in harmony with the Nike.com framework, utilizing multimedia touts including but not limited to new art direction, motion and copy.

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