Elton Rhee

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A Decade of Beats

Beats by Dre

For the past decade, Beats has championed a defiant spirit that disrupted the headphone industry and changed the way we listen to music. For the brand’s 10-year anniversary, we created "Made Defiant”, a global campaign that celebrates and inspires all those who refuse to settle. We wiped the Beats social channels clean and turned the Instagram Highlights into a timeline. Each year showcased the brand’s most defiant moments with its own theme, visual identity, and a lesson for anybody trying to leave their mark on the next 10 years.