Elton Rhee

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A Decade of Beats

Beats by Dre

We introduced the Decade Collection, featuring nostalgic red-and-black styling honoring the tenth anniversary of Beats. We took it step further by diving deeper into the brand moments and defiant stories from each year and turning them into a visual story. Each year was given its own theme and brought to life in its unique way, creating a wrap-up film taking the viewer through all of the 10 years. The individual years were made mobile-first and used to turn the Beats Instagram Highlights into a timeline.